Balázs Nyíri is an economist and psychologist with 15+ years experience in Marketing Communication. He spent most of this time at advertising agencies dealing with project co-ordination and strategy development. Amongst the many creative projects during these years he is most proud of taking part in the process of inviting Steve Wozniak (the co-founder of Apple) to Hungary. Currently he is doing his doctoral studies in Psychology at ELTE. He is a visiting lecturer of IBS Budapest.