Borbála Péterffy graduated from Corvinus University in 2003 specializing in Marketing Communication and International Relations. She has spent 20 years in the field of Marketing Research as a qualitative researcher, working for various research agencies and b2b corporations. Her professional portfolio covers FMCG, telecommunication, banking, and pharmaceuticals. She has experience in contemporary research methods such as social media content analysis, but her passion is talking to and working with people.

She joined IBS in 2021, her primary focus is Marketing Research, Marketing, and Marketing Communication. In her classes students are constantly engaged in activities, using interactive techniques, group work, and creative exercises.